As we become increasingly aware of the serious environmental impact of the fashion industry - accounting for 5 to 10 percent of global greenhouse gas emissions each year - sustainable fashion has become a term that is gradually used (and often overused, often without much data) these days.

But, What is Sustainable Fashion?

In short, it's a general term for fashion garments that are made and consumed in a way that is literally sustainable while protecting both the environment and those who make them. To achieve sustainability, it is crucial to reduce carbon emissions, tackle overproduction, reduce pollution and waste, keep biodiversity in check, and assure fair wages and safe working conditions for garment workers.

Although there are many angles to this topic, we will focus mainly on sustainability as a fashion brand, ethical production, and buying less but better.

In order to become more sustainable in your fashion choices, what can you do?

1. Support Sustainable Fashion Brands

In addition to supporting brands that support sustainable practices, "Buying better" can also mean supporting upcycled fashion brands. As fashion industry improvements continue, many brands now incorporate recycled materials into their production.  At Prologue, we're very proud of our commitment to sustainability, it's not an option, but part of our DNA. A great example would be The Pebble & The Flora Sneakers that feature recycled PET and PVC uppers.

Also, focusing your search on specific items can be helpful, such as seeking sustainable activewear & footwear brands

2. Buy less But Buy Better

As cliche as it sounds, the mentality of "buy less but buy better" is key when considering the fact that 100 billion garments are produced globally every year.

You should consider durability and quality at this point. When you are considering making a purchase, we recommend asking yourself three key questions: “Do you really need it? What are you buying and why? Will you wear it at least for a year or two?”

3. Buy from Ethical Fashion Brands

Fashion industry can be quite cruel. Literally. Besides animal cruelty, human cruelty is also possible. In response to consumers becoming more conscious, big and small brands have begun reducing their animal cruelty practices and ethically paying workers and suppliers. The road ahead is definitely long.

Buying from Vegan brands with ethically sourced supply chains is highly recommended. To learn more about the brands and their production policies, you can check their FAQs or read the About the Brands section on the website. Our 100% fair wage policy is also at the core of everything we do at Prologue.

4. Go Cruelty-Free & Know your materials

Understanding the impact of materials is crucial when it comes to making more sustainable & cruelty-free purchases. Unfortunately, the footwear industry is one of the cruelest segments of the fashion industry today. From one cow's skin, approximately 15 pairs of shoes are produced. It is tragic to realize that this means cows' lives are at risk in every single leather shoe production. But then there's Vegan Leather material alternatives.

The vegan leather can be made from plant-based sources and some synthetic plastics. All our shoes are vegan and animal leather is never used. In our vegan shoe production, we use either recycled plastics or synthetic plastics that are recyclable. A Vegan shoe must also have materials that aren't tested on animals, including glue. Every pair's production process should also adhere to this commitment.

The planet is our only home, so we need to look after it as a whole.